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- 2020 SearchElect Salary Guide
2020 SearchElect Salary Guide
2020 SearchElect Salary Guide
SearchElect is a technology recruitment specialist based in Singapore. They release an annual salary guide featuring salary ranges for key roles in the industry, as well as trends and insights. This information is valuable to both clients and job seekers, while establishing SearchElect as an expert in the tech space.
Studio Giraffe created the 2020 Salary Guide campaign for SearchElect, including the salary guide report, a microsite to collect leads and disseminate the report, promotional social media posts, and EDMs.
SearchElect is a technology recruitment specialist based in Singapore. They release an annual salary guide featuring salary ranges for key roles in the industry, as well as trends and insights. This information is valuable to both clients and job seekers, while establishing SearchElect as an expert in the tech space.
Studio Giraffe created the 2020 Salary Guide campaign for SearchElect, including the salary guide report, a microsite to collect leads and disseminate the report, promotional social media posts, and EDMs.
OVERVIEW
SCOPE
2-pager salary guides for each sector
Microsite design & build on WordPress
EDMs
Social media posts
OBJECTIVES
Provide industry insights to clients and job seekers.
Create a cohesive look and feel to be applied across all campaign assets.
Maximise lead generation through an intuitive, easy to navigate microsite.
Generate traffic to the microsite through social media (LinkedIn, Instagram and Facebook) and promotional emails.
SOLUTION
An illustrative approach was taken to complement the existing SearchElect branding.
EDM’s and social media posts were designed to direct clients and candidates to the microsite, where key findings were highlighted. Users can then fill in a form and are automatically sent the complete report by email.
CLIENT REVIEW
“Tulika has an excellent eye for detail with a rare combination of translating my business requirements in often ambiguous circumstances into near accurate finished art work. She has on many occasions gone far beyond her core capabilities to bridge the gaps of our small marketing department, especially during our early stages of transformation. Tulika makes communication a breeze as she takes on board new ideas quickly whilst adding some good suggestions and feed back at the same time.”
- Jay Banghar, Managing Director, SearchElect