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- Ansa Search Marketing Collateral
Ansa Search Marketing Collateral
Ansa Search Marketing Collateral
Ansa Search is a specialist recruitment firm dedicated to the legal, risk and compliance profession in Asia.
Studio Giraffe worked with Ansa to refine their existing brand language. The new direction was then utilised to create a variety of marketing collateral and social media posts (full suite of services including strategy, copywriting, design and platform management).
Ansa Search is a specialist recruitment firm dedicated to the legal, risk and compliance profession in Asia.
Studio Giraffe worked with Ansa to refine their existing brand language. The new direction was then utilised to create a variety of marketing collateral and social media posts (full suite of services including strategy, copywriting, design and platform management).
OVERVIEW
SCOPE
Refinement of existing colour palette
Defining of imagery and graphic style
Salary guide design
Candidate interview guide design
Brochure layout design
LinkedIn posts - strategy, copywriting, design and platform management
LinkedIn employee cover photo
Setup and management of online blog
EDMs
Webinar campaigns (registration page, promotional posts and emailers)
OBJECTIVES
Refine the existing brand by creating key imagery and defining a visual style.
Increase the profile and reach of the brand on social media.
Manage all marketing efforts for the company.
SOLUTION
The key visual was created using photography with a colour treatment that is distinct to the brand.
A supplementary icon style was also proposed that can be used across assets.
A secondary typeface was introduced to provide contrast and hierarchy.
Information about the company was consolidated into a clean, professional brochure that can be disseminated to potential clients for a clear overview of Ansa’s offerings in the legal space.
A social media strategy was implemented including posts highlighting job opportunities, webinars, industry insights, the skills and expertise of the team, and client testimonials. Over a 6-month period of working with us, their LinkedIn following has grown by 4.5x and unique visitors to the LinkedIn company page has grown by almost 3x. The average engagement rate for posts is 7.94%.
Through consistent branding and messaging, the reach of the brand is being increased through channels such as a blog, email marketing and webinars.
CLIENT REVIEW
“Tulika has been instrumental in helping Ansa Search get our act together, on the social media front. She’s responsive, resourceful and overall amazing to work with! If you’re a small business owner like us, consider getting in touch with her, for your social media and marketing needs!”
- Shulin Lee, Co-founder, Ansa Search