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- Da Paolo Gastronomia Café
Da Paolo Gastronomia Café
Da Paolo Gastronomia Café
The larger project was to design Da Paolo Gastronomia's pilot store in Paragon Singapore – an upscale shopping mall targeting the sophisticated shoppers. While the bulk of the business relies on the sale of takeaway meal solutions, the new pilot store includes the design of a sit-down café area for its shoppers.
Store photography by Elliott Lee
The larger project was to design Da Paolo Gastronomia's pilot store in Paragon Singapore – an upscale shopping mall targeting the sophisticated shoppers. While the bulk of the business relies on the sale of takeaway meal solutions, the new pilot store includes the design of a sit-down café area for its shoppers.
Store photography by Elliott Lee
OVERVIEW
SCOPE
All graphic collaterals in the store, from navigation signage to ambience visuals, menus to advertisements around the mall
OBJECTIVES
Represent the brand in an appealing manner while attracting ongoing traffic and guiding shoppers through the full array of products.
SOLUTION
The brand descriptor "Everyday Italian" was created and the tag system was introduced to communicate this while linking back to the the memorable brand cue of the "Da Paolo angle".
Imagery showing the authentic, Italian values of the brand was selected and given a black and white treatment for a sophisticated feel. Top views of colourful ingredients were used to complement this and convey the freshness of the food.
