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- Enter the Drift Branding
Enter the Drift Branding
Enter the Drift Branding
Enter the Drift is a 3D and animation studio that develops real-time virtual reality and visualisation experiences for property development, events, video games and art experiences.
Studio Giraffe collaborated with their founder to create a brand identity and business cards for the company.
Enter the Drift is a 3D and animation studio that develops real-time virtual reality and visualisation experiences for property development, events, video games and art experiences.
Studio Giraffe collaborated with their founder to create a brand identity and business cards for the company.
OVERVIEW
SCOPE
Creation of a logo and colour palette
Typography selection
Business cards
Style guide
OBJECTIVES
Create a brand that represents the studio bringing clients into the world of virtual reality, making it more accessible.
Convey a sense of playfulness and edginess.
SOLUTION
The logo takes the form of a door into another dimension using negative space.
The wavy landscape within gives a sense of entering the dimension of virtual reality, and provides a dynamic and flexible brand element when animated or used as a visual feature.
The typography provides a balance between a futuristic, cutting-edge technology vibe; and a sense of professionalism, friendliness and readability.
