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- GEX Branding
GEX Branding
GEX Branding
Studio Giraffe worked on the branding for GEX, a financial services company with several sub-brands.
Studio Giraffe worked on the branding for GEX, a financial services company with several sub-brands.
OVERVIEW
SCOPE
Creation of a logo and colour palette
Typography selection
Imagery style
OBJECTIVES
Express the knowledge, expertise and mastery of the brand through typography.
Implement a system to differentiate the various sub-brands.
SOLUTION
Overlapping alphabets in a customised, iconic wordmark give GEX a cutting edge, dynamic look.
A sharp, professional sans serif font indicating expertise and mastery is used in a flexible concept that can be extended to additional sub-brands.
The sharp angles of the logotype, based on the diagonal cut of the X, can be used as a key graphic element of the brand across various assets to express the sharp, focused and forward thinking nature of the brand.
The red highlights give a subtle hint of direction through an arrow, indicating a company looking towards the future.