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- The Shed 28 Branding
The Shed 28 Branding
The Shed 28 Branding
Studio Giraffe defined a brand identity to supplement the existing logo of The Shed 28, a marketing and business consultancy that builds brands from the outside-in.
Studio Giraffe defined a brand identity to supplement the existing logo of The Shed 28, a marketing and business consultancy that builds brands from the outside-in.
OVERVIEW
SCOPE
Creation of a visual language for the brand (typography and colour palette)
Business card design
OBJECTIVES
Propose suitable typefaces and colours to supplement the existing logo and create a clean, minimalistic brand with a creative vibe.
SOLUTION
The branding takes a black & white approach, with a single colour used as an accent - yellow. This allows the focus of the website and any other assets to be the client work (case studies).
A modern, light sans-serif typeface was proposed for all body copy for maximum legibility particularly on digital assets.
The typeface used in the logo is used to create bold headlines. In the absence of a brand graphic, the typography is treated as a graphic element, such as on the business cards.
