In a time of rapid growth in the importance of digital presence and embracing technology, an accessible website is not just a nice-to-have; it's a necessity. For brands and businesses, ensuring that your website is accessible means you are welcoming all users to engage with your content and services.

Why accessibility matters

An accessible website often leads to a better overall user experience. Features like clear navigation, readable fonts, and responsive design ultimately benefit all users. By designing an accessible website, you open your brand and business to a larger audience, ensuring no potential customers are left behind. Accessible website features, like alt text for images and proper heading structures, also improve your site's SEO.

Implementing accessibility in web design

Use semantic HTML

Properly structured HTML is the backbone of an accessible website. Use headings, lists, and tables appropriately to ensure assistive technologies can interpret your content correctly.

Colour contrast

Use high contrast between text and background to ensure readability for users with visual impairments.

Alt text for images

Provide descriptive alt text for all images. This helps screen reader users understand the content and context of images.

Responsive design

Ensure your website is mobile-friendly. Many users rely on mobile devices and assistive technologies to access the web.

Accessibility in web design is both a legal and moral obligation. Ensuring your website is accessible allows everyone, regardless of ability, to benefit from your content, broadening your reach and enhancing your brand's reputation and user experience. Incorporating accessibility into your strategy embraces a diverse audience.

Whether you're looking to refresh your brand’s current website or need assistance in designing a new one with accessibility in mind, our team is here to guide you every step of the way. Reach out to us now for expert help!