As a small business owner, it's important to harness the power of branding in order to stand out in a crowded marketplace. Good branding can help you establish a strong and recognisable identity, differentiate yourself from competition, and ultimately drive growth and success.
Why consistency in design is important
Branding, Graphic DesignEnvironmental sustainability and graphic design
Branding, Graphic DesignThe power of colour
Branding, Graphic DesignBrand and colour are innately intertwined. Colour triggers can leave a lasting impression, causing an emotional connection that motivates people to recognise and remember a brand and making it an important element to consider while building your brand, right from creating your logo to designing your marketing collaterals and even painting your office walls.
Building blocks of your brand identity
Branding, Marketing, Graphic DesignThe Asian Entrepreneur: Interview with Tulika Sud
EntrepreneurshipSocial media strategy on a budget
Social Media, Marketing, DigitalSocial media can be a powerful tool to develop your brand image and stay connected with your customers. Even if you are not ready to allocate a large budget to sponsored content, there are a number of ways to harness the reach of these platforms for free or on a smaller budget. Here are a few tips to ensure an effective social media strategy without any spending required.
Providing mentorship to the design communit
Graphic DesignIt wasn't too long ago that I graduated from design school with a sense of panic about what was next. Over the years, as I transitioned from agency life to an in-house team and then to starting something of my own with Studio Giraffe, there were many occasions when a design mentor would have been invaluable to me.
Why small businesses should avoid premade logos
Branding, Graphic DesignMany small business owners that are just starting out are inclined towards purchasing premade or templated logos from various online marketplaces. While this can prove to be easy on your budget, it has a number of long-term consequences. If you are in the early stages of setting up your brand, here's why a logo is worth the investment.