Studio Giraffe

Marketing

The power of typography

Branding, Marketing, TypographyNamitha Sridhar

Every visual element matters when it comes to creating a brand. One often overlooked yet powerful aspect is typography, as the typefaces you choose to represent your brand can significantly impact how you are perceived by consumers. Let’s explore the influence typography has on brand perception and why you should pay careful attention to your typeface choices.

Social media strategy on a budget

Social Media, Marketing, DigitalTulika Sud

Social media can be a powerful tool to develop your brand image and stay connected with your customers. Even if you are not ready to allocate a large budget to sponsored content, there are a number of ways to harness the reach of these platforms for free or on a smaller budget. Here are a few tips to ensure an effective social media strategy without any spending required.