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- Allianz Trade APAC CFO Survey 2024
Allianz Trade APAC CFO Survey 2024
Allianz Trade APAC CFO Survey 2024
Allianz Trade conducted a survey of CFOs, controllers, and finance directors to understand their business performance and payment behaviour throughout 2023. Studio Giraffe designed the report and created digital collateral to promote it. We also localised the reports and collateral in Simplified Chinese & Traditional Chinese.
Allianz Trade conducted a survey of CFOs, controllers, and finance directors to understand their business performance and payment behaviour throughout 2023. Studio Giraffe designed the report and created digital collateral to promote it. We also localised the reports and collateral in Simplified Chinese & Traditional Chinese.
OVERVIEW
SCOPE
Layout design in English
Adaptation to Simplified Chinese & Traditional Chinese
Promotional assets: email signatures, EDM banners, infographics, social media posts, website banners
OBJECTIVES
Convey survey findings in a clear, readable manner.
Create a look & feel to be used in the reports as well as the marketing campaigns to promote the reports.
Localise the reports for various countries and languages.
Follow Allianz Trade global brand guidelines.
SOLUTION
A report and promotional assets was created in English; these collateral were then adapted in various languages.
Detailed data was conveyed in the form of graphs and infographics.
Text callouts and icons were used to highlight important information.
Content-specific photography was selected and used across assets.
