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- Meltwater Digital Media Guide
Meltwater Digital Media Guide
Meltwater Digital Media Guide
Meltwater is a leading media monitoring & social analytics platform helping businesses understand and influence the world around them.
Studio Giraffe designed a guide for Meltwater on Hong Kong’s evolving digital media landscape, and created a set of supporting infographics to promote the guide via social media and email campaigns.
Meltwater is a leading media monitoring & social analytics platform helping businesses understand and influence the world around them.
Studio Giraffe designed a guide for Meltwater on Hong Kong’s evolving digital media landscape, and created a set of supporting infographics to promote the guide via social media and email campaigns.
OVERVIEW
SCOPE
Guide design
Infographics
OBJECTIVES
Design an engaging guide conveying detailed Meltwater insights on the digital media landscape in Hong Kong.
Align with Meltwater brand guidelines for a consistent and recognisable look.
SOLUTION
Sections of text were broken up using illustrations, graphs and statistic highlights.
Infographics were used to showcase key data and case studies.
Bold Meltwater colours were used to create an attractive, engaging guide.
