Creating an effective brand identity is crucial for any business aiming to succeed in a competitive market. However, even with the best intentions, it's easy to fall into common branding pitfalls that can hinder your brand's growth and effectiveness. Here are three common branding mistakes and tips on how to avoid them.
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Why small businesses should avoid premade logos
Branding, Graphic DesignMany small business owners that are just starting out are inclined towards purchasing premade or templated logos from various online marketplaces. While this can prove to be easy on your budget, it has a number of long-term consequences. If you are in the early stages of setting up your brand, here's why a logo is worth the investment.