Competitions and websites dedicated to crowdsourced design, particularly logos, are everywhere, and can be tempting as a way to cut costs.
The design brief is the cornerstone of effective communication between the client and the designer. As the very first step in the design process, it is absolutely crucial to get this right.
While all visual communication is ultimately intended to serve a big picture objective, attention to detail can make or break a design. Ensure that you and your designer get these basics right.
Creating a logo in isolation serves a very limited purpose as far as brand identity is concerned. While the logo is the primary mark of a brand, consistent use of typography, colour palettes and imagery serve to enhance it and convey the overall substance of the brand.
The critique has long been an essential part of the design process, from design school to agencies to in-house design teams. As intimidating as it may seem, a fresh set of eyes is crucial to achieve a successful outcome.
