The process of branding is often misconstrued as simply creating a logo. However, a brand is actually a multifaceted entity that encompasses a plethora of visual, written, sensory, and emotional elements. While a logo is undoubtedly a pivotal component, it represents just a fraction of the tapestry that forms your brand's identity.
Logo
The power of colour
Branding, Graphic DesignBrand and colour are innately intertwined. Colour triggers can leave a lasting impression, causing an emotional connection that motivates people to recognise and remember a brand and making it an important element to consider while building your brand, right from creating your logo to designing your marketing collaterals and even painting your office walls.
Why small businesses should avoid premade logos
Branding, Graphic DesignMany small business owners that are just starting out are inclined towards purchasing premade or templated logos from various online marketplaces. While this can prove to be easy on your budget, it has a number of long-term consequences. If you are in the early stages of setting up your brand, here's why a logo is worth the investment.