Brand and colour are innately intertwined. Colour triggers can leave a lasting impression, causing an emotional connection that motivates people to recognise and remember a brand and making it an important element to consider while building your brand, right from creating your logo to designing your marketing collaterals and even painting your office walls.
Whether you are looking to create a brand from the ground up or to refresh your existing identity, the branding process can seem intimidating and you may be wondering where to begin. Here’s a quick guide on the building blocks for a visual identity.
Think about some some of your favourite brands. Can you instantly identify a particular colour or colours that are practically iconic to each of them?
