The power of typography

June 19, 2024Branding, Marketing, TypographyNamitha Sridhar

Every visual element matters when it comes to creating a brand. One often overlooked yet powerful aspect is typography, as the typefaces you choose to represent your brand can significantly impact how you are perceived by consumers. Let’s explore the influence typography has on brand perception and why you should pay careful attention to your typeface choices.

The power of storytelling in brand design

March 18, 2024Branding, Graphic DesignNamitha Sridhar

People are naturally drawn to stories. They engage our emotions, capture our attention, and help us relate to complex ideas. When you combine storytelling with design, you create a powerful tool that can convey your brand's values, mission, and personality in a way that words alone cannot achieve.

The power of colour

November 29, 2022Branding, Graphic DesignNamitha Sridhar

Brand and colour are innately intertwined. Colour triggers can leave a lasting impression, causing an emotional connection that motivates people to recognise and remember a brand and making it an important element to consider while building your brand, right from creating your logo to designing your marketing collaterals and even painting your office walls.

Building blocks of your brand identity

September 21, 2022Branding, Marketing, Graphic DesignTulika Sud

Whether you are looking to create a brand from the ground up or to refresh your existing identity, the branding process can seem intimidating and you may be wondering where to begin. Here’s a quick guide on the building blocks for a visual identity.

Why small businesses should avoid premade logos

May 8, 2020Branding, Graphic DesignTulika Sud

Many small business owners that are just starting out are inclined towards purchasing premade or templated logos from various online marketplaces. While this can prove to be easy on your budget, it has a number of long-term consequences. If you are in the early stages of setting up your brand, here's why a logo is worth the investment.

Key elements of a successful email marketing campaign

January 30, 2020Marketing, Communication, Digital, EmailTulika Sud

Email marketing is a cost-effective method to get the word out about a brand or product to new clients; as well as to engage with existing customers. Find out how to generate quality leads from your campaign that convert to revenue and maximise your ROI.

How to keep your visual brand consistent across social media

June 23, 2018Graphic Design, Branding, Social Media, DigitalTulika Sud

In today's overcrowded online landscape, a recognisable brand identity makes you memorable and unique in the minds of your customers.

Using your email signature to market your brand

April 24, 2018Marketing, Email, DigitalTulika Sud

Your email signature has great potential as a marketing tool, whether driving traffic to your website or informing recipients of new products and services that you are offering.